Store Intelligence With a Bird’s Eye View

Information is your best resource.

Store by store intelligence is crucial to the successful implementation of marketing and operations strategies. We are in an imperfect world, no two stores are exactly the same. From floor layouts to parking spaces, from the number of windows to the number of cooler doors, retail locations are as individual as the customers who visit them. In order to gather valuable store information, many retail chains have relied on store surveying teams to conduct resource inventories at the store level. The process has traditionally been time consuming and expensive, yielding reams of unwieldy data... until now.

Why do it the hard way?

GSPSurveyor™ from GSP Marketing Technologies Inc. is an electronic surveying and database management tool that enables chains to conduct surveys electronically while providing a data repository that can store and leverage the resulting information. GSPSurveyor™ gives store personnel the ability to perform resource inventories onsite without the need for 3rd party surveyors. Surveys are created electronically in a simple, friendly user-interface, and saved as a web based survey form. Survey replies are electronically returned, with all data collected into an easily accessible database.

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