About GSP

GSP Marketing Technologies, Inc. (GSP) is the leading provider of strategic marketing solutions aimed at improving the performance of retail locations. With over 30 years of experience in managing marketing programs, GSP offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.

 

GSP specializes in helping retail marketing professional increase store sales through the use of advanced technology solutions, including site data management tools, POP planning software, and services designed to tailor marketing strategies to the specific needs of individual retail locations. GSP leads the industry in services and solutions that improve the retail execution of marketing campaigns. GSP’s suite of retail marketing software includes GSPSurveyor™, an electronic surveying and database management tool that enables chains to conduct surveys electronically and leverage the resulting information, and POPRender™, the first software application to generate 100% store specific POP placement guides for retail locations, featuring images of the actual POP to be placed.

 

The Company has coined the phrase “right promotion, right store, on time” to best describe how the POPManager™ software system is able to drive POP marketing programs that increase store-level sales and profitability.

To contact a GSP professional, please visit our contact page by clicking here.